GEICO Internship

During my graduate work, I spent 10 weeks working as a UX/UI Intern on the GEICO Digital Experience Team. I completed this internship as part of the requirements for a Master of Science in Human-Computer Interaction at Indiana University-Purdue University Indianapolis.

Projects

Life Insurance Re-design

For the largest project I worked on over the summer, I collaborated with another intern, as well as internal and external project teams, to work on re-designing a specific set of webpages. The highlights of the project included:

  • Used Sketch to create mockups that aligned the existing pages to the GEICO design kit

  • Received feedback from the design team and project team and made adjustments as needed

  • Designed a usability study

  • Created a high-fidelity, interactive prototype using Axure RP

  • Conducted moderated remote usability testing

  • Analyzed test sessions

  • Compiled recommended changes based on the findings

UX Research Projects

Add/Replace Vehicle

Our team conducted a usability study to determine where and why users were abandoning the flow when adding or replacing a vehicle on their policy using the GEICO mobile app. On this project, my responsibilities included:

  • Assisting with creating usability test plan

  • Creating interactive, high-fidelity prototypes for both iOS and Android using Axure RP

  • Assisting with analyzing results

Commercials Web page

I conducted research to determine if a new design of the GEICO Commercials page met users’ expectations. Over the course of this project, I was able to:

  • Review the prototype of the proposed design with the UI designer

  • Plan and run an unmoderated usability study

  • Analyze the results of the user tests

  • Compile a report showing the findings from the testing and recommended changes based on the results

  • Present the results and recommendations to the project team

UI Design Projects

In-App Promotions for the GEICO Alexa Skill for Android and iOS.

In-App Alexa Skill Promotion

Project Goal: Add a section to an existing promotions page in the mobile app.

Requirements:

  • Promote GEICO’s Alexa Skill, and demonstrate how customers could use it

  • Fit into the style of the rest of the page

  • Follow both iOS and Android standards

  • Comply with the existing company design kit

The design, layout, and illustration style followed the rest of the sections on the page. I used Adobe Illustrator to create the illustrations of the Echo products, and laid out the full designs in Adobe XD.

Alexa Skill sections for the Andriod (left) and iOS (right) platforms of the GEICO Mobile app.